Twitter 101

People follow you because you have something interesting to say. Tweet what your audience will find valuable and do it rhough a mix of commentary, interation, and calls to action. Use online reputation monitoring tools to track what people are saying about you, and then foster two-way conversations between these supporters -- or directly respond to any negative comments to stop any bad sentiment in its tracks.

Download our guide to getting your organization jumpstarted using Twitter to engage your supporters.