Analytics & Optimization

When it comes to social media metrics, lots of people and organizations get caught up in follower and friend counts, and those really vague and varying “influence” scores. We get it -- when it’s not a donation, email address, or a petition signature, it’s a lot harder to know what counts, what doesn’t, and what it all means.

So we’re here to sort out that mess for you. In the end, we’re looking at relationships, and we know that from real life, relationships aren’t exactly measurable with numbers either. We’re not in fifth grade, counting the number of BFF’s we have.

But there is a middle ground -- a way to combine the numbers and the relationshippy stuff -- in technical terms, the quantity and the quality of your network. Here’s how:

The Numbers

• Together, we’ll come up with a strategy to track the metrics on your social media platforms and put together clear, accurate reports for your team.
• We’ll make sure we pick the best tools to do the job, based on your needs.
• If the tool isn’t out there, we’ll build it. No wish list needed. Make sure to learn more about our application development services.

Testing & Optimization

• We have to know you to help you, so to start, we do an audit of your current new media plan and performance.
• We make sure the puzzle pieces fit by integrating social media with all of your communications and program objectives, and existing tools so we’re not recreating the wheel.
• Try, try again: you can only get better by experimentation, testing, and improving. We’ll work with you on this until social media is second nature to you and you see success.