I have read a lot of blog posts over the past few months telling Facebook community managers that the key metric for them to measure is People Talking About This (PTAT). I have personally found this metric to be useless. Here's why.
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Last week marked the second birthday for Social Contxt. While things have been pretty quiet around here the past 10 months, don’t things haven’t been moiving behind the scenes. I never took the time to update folks on what we were working on because...well, there wasn’t anything interesting to tell. But, I figure the time has come.

So, it's official - Social Contxt has a new home! As you may recall, we were based up at the at the MassChallenge space last year. With a new year and some new initiatives (more info coming next week), a new home only seems fitting.

Things have been pretty quiet around here. We have been going through some transition, but will be posting some updates soon about what we are working on. Stay tuned!

Every day, 8.8 million Americans are impacted negatively by discrimination because of their sexual orientation. One of the best way to touch the hearts and change the minds of the nation is through the telling of personal stories using new media to affect change.


